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10 Common Mistakes That Can Get Your Google Ads Rejected

By Digital Journal Blog

Ad rejection can have a significant impact on your advertising campaign, both in terms of cost and effectiveness. Make sure to avoid these 10 common mistakes that can get your google ads rejected. When Google rejects an ad, it signifies that it violates the company’s advertising regulations and cannot be displayed to users.

This can lead to missed opportunities to reach the people you want, reduced click-through rates, and poorer conversion rates.

Ad rejection can also harm your brand reputation and credibility, as it suggests that your business may not be following best practices or may not be trustworthy.

Table of Contents

1. Violating Google’s Prohibited Content Policy
2. Misrepresenting Your Product or Service
3. Making False Claims in Your Ad
4. Using Inappropriate Language or Tone
5. Including Offensive or Inappropriate Images
6. Promoting Restricted Products or Services
7. Unsupported Claims or Techniques
8. Using Inappropriate Targeting Methods
9. Creating a Poor User Experience
10. Providing a Bad Landing Page Experience
11. Conclusion

In addition, ad rejection can lead to wasted resources and lost time, as you may need to revise your ad content or design in order to comply with Google’s policies.

To avoid ad rejection, it’s important to carefully review Google’s advertising policies before creating your ads.

You can improve the quality and efficacy of your commercials while preventing the negative effects of ad rejection on your advertising campaign by doing so.

List of 10 Common Mistakes That Can Get Your Google Ads Rejected

Here is the list of mistakes that you should avoid.

Mistake #1: Violating Google’s Prohibited Content Policy

Examples of Prohibited Content:

Adult content: Pornography, sexually explicit material, or stuff that advertises sexual services.

Dangerous and derogatory content: Content that promotes violence, hate speech, harassment, or discrimination.

Misleading content: Content that is fraudulent or misleading, including scams, phishing attempts, or misleading claims about products or services.

How To Avoid Violating The Policy:

Use appropriate language and avoid offensive or derogatory terms.

Avoid promoting illegal or fraudulent activities.

Ensure that your content is accurate and not misleading.

Mistake #2: Misrepresenting Your Product or Service

Examples of Misrepresentation

False advertising: Making false claims regarding your product or service, such as saying that a weight loss supplement would help you drop 50 pounds in one week.

Misleading packaging: Using packaging that suggests a product contains more than it actually does, such as using a large box to package a small item.

Concealing information: Not disclosing important information about your product or service, such as hidden fees or negative side effects.

Overpromising: Making promises that you cannot keep, such as claiming that your service will completely eliminate a problem when it can only provide partial relief.

How to Ensure Accurate Representation

Be truthful: Make ensure that any statements you make about your product or service are accurate and can be supported by evidence.

Vague or misleading language Avoid using vague or misleading language when describing your product or service.

Be transparent: Disclose whatever facts your clients may find useful, even if it is not favorable. This includes information about potential risks or limitations of your product or service.

Set realistic expectations: Don’t overpromise and under deliver. Set realistic expectations for what your product or service can do and convey them to your customers explicitly.

Mistake #3: Making False Claims in Your Ad

Examples of False Claims

Falsely comparing your product to a competitor: Making a claim that your product is superior to a competitor’s without supporting evidence is deemed fraudulent advertising. Additionally, using false or outdated information to make the comparison can also be misleading.

Making unsubstantiated health claims: If your product or service claims to deliver health benefits, you must show scientific evidence to back up those claims.

How to Avoid Making False Claims

Use clear and precise language: Avoid using vague or ambiguous language that could be interpreted in different ways.

Be explicit about what your product or service can do, and back up your statements with evidence.

Avoid using hyperbole: While it’s important to make your product stand out, exaggerating its benefits or effectiveness can be seen as false advertising. Stick to the facts and be truthful in your messaging.

Mistake #4: Using Inappropriate Language or Tone

Examples of Inappropriate Language

Using offensive or derogatory words: This comprises slurs, insults, and curse words that are considered insulting to a specific group of people.

Being sarcastic or passive-aggressive: These forms of communication can be interpreted as disrespectful or insincere, and can damage relationships.

Speaking too formally or informally: This can create a disconnect between the speaker and the listener, and may be seen as disrespectful or unprofessional.

Interrupting or talking over someone: This can be seen as rude and disrespectful, and can make the other person feel unheard and undervalued.


How To Choose Appropriate Language and Tone

Consider your audience: Who are you communicating with? What is their background and experience? This will help you choose language that is appropriate and accessible for your audience.

Be respectful and professional: Use a tone that is respectful and professional, even if you are communicating with friends or colleagues.

Listen actively: When communicating with others, listen actively and give them your full attention. This shows that you value their perspective and are willing to engage in meaningful dialogue.

Mistake #5: Including Offensive or Inappropriate Images

Examples of Offensive or Inappropriate Images

Some images may be offensive or inappropriate and may turn off your audience. Here are some examples of offensive or inappropriate images:

a. Images containing nudity or sexual content

b. Images that perpetuate racial or gender stereotypes

c. Images that promote violence or hate speech

d. Images that are disrespectful or offensive to a particular culture or religion

How To Choose Appropriate Images

When choosing images for your content, keep these tips in mind to avoid including offensive or inappropriate images:

Consider your audience: Think about who your audience is and what type of images they would be comfortable seeing. Consider their age, gender, and cultural background.

Choose images that are relevant: Make sure the images you choose are relevant to the content and convey the intended message.

Use reputable sources: Use reputable sources for your images to ensure they are appropriate and free from offensive or inappropriate content.

Avoid stereotypes: Avoid using images that perpetuate stereotypes based on race, gender, or religion.

Mistake #6: Promoting Restricted Products or Services

Examples of Restricted Products or Services

Illegal activities: Any product or service that promotes illegal activities such as drug use, hacking, or other criminal activities.

Dangerous products or services: Any product or service that potentially endanger consumers, such as bombs, guns, or other dangerous materials.

Inappropriate content: Any product or service that contains adult or sexual content, hate speech, or promotes violence or discrimination.

How To Follow Google’s Policies For Restricted Content?

To avoid any issues with promoting restricted products or services, it’s important to follow Google’s policies for restricted content.

Read and understand Google’s policies: Take some time to read and comprehend Google’s policy on banned content. Learn about the types of items and services that are prohibited.

Be vigilant: Regularly check your website or app for any content that may violate Google’s policies. Remove any prohibited content immediately.

Use Google’s advertising tools: Google provides advertising tools that can help you avoid promoting restricted products or services.

For example, you can use the Ad Preview and Diagnosis tool to see how your ads appear in different locations without actually triggering them.

Mistake #7: Using Unsupported Claims or Techniques

Unsupported statements or approaches are those that lack supporting evidence or logical explanation.

They are frequently used in marketing, advertising, and other types of communication to persuade people of something without presenting adequate evidence.

Examples of Unsupported Claims or Techniques Include:

Making vague or exaggerated claims about the effectiveness of a product or service, without providing any data or research to support these claims.

Using testimonials or endorsements from people who have no credibility or expertise in the relevant field.

Presenting information out of context or selectively, in a way that distorts the true picture or hides important facts.

Using emotional appeals or fear tactics to manipulate people’s beliefs or actions, without providing any rational argument to support these appeals.

How To Ensure Your Claims are Supported and Your Techniques are Legitimate?

Be transparent about the limitations of your claims or techniques, and acknowledge any potential weaknesses or uncertainties.

Avoid using testimonials or endorsements from unqualified or irrelevant sources, and provide clear evidence to support any claims made by these sources.

Present information in a balanced and unbiased way, providing all relevant facts and avoiding any selective or distorted presentation.

Use rational arguments and logical reasoning to support your appeals, rather than relying on emotional or fear-based tactics.

Mistake #8: Using Inappropriate Targeting Methods

Examples of Inappropriate Targeting Methods:

Blanket targeting: This refers to targeting a broad audience without any segmentation or specific criteria. This approach may result in wasted ad spend and low conversion rates, as the message may not resonate with the majority of the audience.

Over-targeting: This refers to narrowing the audience too much, resulting in limited reach and potentially missing out on potential customers.

Inaccurate targeting: This refers to targeting the wrong audience, either through incorrect demographic data or misinterpreting the target audience’s interests and behaviors.


How To Use Appropriate Targeting Methods:

Define your target audience: Start by identifying your ideal customer’s demographics, behaviors, and interests.

Use audience segmentation: Divide your audience into smaller groups based on specific characteristics, such as age, gender, location, or interests. This allows for more personalized messaging and targeted advertising.

Utilize data analysis: Track and evaluate user behavior using data analytics technologies, such as traffic to your site, click-through rates, and social media participation.

Continuously test and adjust: Regularly test different targeting methods and adjust based on performance metrics to optimize for maximum impact and ROI.

Mistake #9: Creating a Poor User Experience

Examples of Poor User Experience:

Complicated navigation: Users may have difficulty finding what they are seeking for if a website or application has a complicated navigation mechanism. This can result in irritation and a bad experience.

Slow loading times: Users expect websites and applications to load quickly. If a site or app takes too long to load, users may leave and never return.

Lack of responsiveness: If a site or app is not optimized for mobile devices or different screen sizes, it can lead to a poor user experience.

Confusing or unclear instructions: If users do not understand how to use a site or app, they may become frustrated and leave.

How To Create a Positive User Experience?

Prioritize usability: Make sure your site or app is easy to use and navigate. Consider conducting user testing to identify any pain points and make improvements.

Optimize loading times: Ensure your site or app loads quickly by optimizing images and minimizing code. Consider using a content delivery network (CDN) to improve loading times.

Design for responsiveness: Make sure your site or app is optimized for different devices and screen sizes. Use responsive design principles to ensure a consistent experience across all devices.

Provide clear instructions: Ensure that users understand how to use your site or app by providing clear instructions and labeling.

Mistake #10: Providing a Bad Landing Page Experience

Examples of Bad Landing Page Experiences

Unclear messaging: A landing page that fails to clearly communicate its purpose can confuse visitors and make them leave quickly.

Slow loading times: Visitors don’t want to wait for a page to load, and slow loading times can result in a high bounce rate.

Overwhelming design: A landing page that has too much going on can be overwhelming for visitors and distract them from the main message.

Lack of mobile optimization: With more and more people accessing the internet on mobile devices, a landing page that is not optimized for mobile can lead to a poor experience for those users.

How To Create a Good Landing Page Experience?

Clear messaging: Make sure your landing page clearly communicates what it’s about and what action you want visitors to take.

Fast loading times: Optimize your landing page for speed to ensure visitors don’t get frustrated and leave.

Simple design: A clean and simple design can help visitors focus on the main message and take the desired action.

Mobile optimization: Ensure your landing page is fully optimized for mobile devices, with responsive design and fast loading times.


Google Ads may be a powerful tool for marketing your company and reaching your target audience, but it’s critical to avoid typical blunders that might result in ad rejection.

By being familiar with Google Ads regulations and guidelines, paying attention to specifics such as ad content, formatting, and targeting, and analyzing and improving your ad campaigns on a regular basis, you may improve your chances of getting your ads approved and meeting your advertising objectives.

Avoiding these ten typical mistakes will save you both time and cash in the long run, and will help you attain success with your Google Ads campaigns.

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