Has your PPC remarketing gone stale? Are you ready to graduate beyond basic tactics and take it to the next level? You’ve definitely come to the correct spot.
As a PPC pro, I’m always experimenting with cutting-edge remarketing strategies to deliver killer conversion lift. Let me share 20 of my latest and greatest tactics to ignite your remarketing results:
Get Up Close and Personal with Customer Match
Let Affinity Audiences Reveal Lookalike Prospects
Get Ad Copywriting PhDs in Remarketing Psychology
Show Them Exactly What They Want with Dynamic Product Ads
Build Remarketing Landing Pages Like You Built Your House
Pass the Baton from AI Bot to AI Bot for Automated Optimization
Expand Beyond the Basics with Similar Audiences
Implement Cross-Device Strategies to Own the Entire Journey
Let Loose the Symphony from Your CRM Data to Make Beautiful Remarketing Music
Complete the Circle with Paid Social Remarketing
Remarket Smarter with Third-Party Data for Insights
Monitor Metrics Like Neo Views the Matrix
Test, Test, Test Some More Like Edison Inventing the Lightbulb
Let Them Know You Know Them by Integrating Email Tactics
Create Lookalike Audiences of Your Highest Converters
Develop Clear Audience Narratives to Guide Targeting
Create Private Audiences Just for Your VIP Customers
Get Lifetime Value PhD Degrees
Build Ad Sequences that Gradually Reel Them Back In
Let Them Know You Can See Their Every Move
Generic remarketing can feel a bit spammy to your audience, right? One minute they’re browsing hiking boots, the next they’re stalked across the internet by ads for boots galore.
That’s why I’m loving Customer Match lately. It lets you upload your own customer contact lists for targeted matching with PPC remarketing campaigns.
So instead of blasting out tone-deaf ads to the masses, you can segment and personalize messaging to specific buyers. For example, target a promo exclusively to customers who haven’t purchased in 6 months to reactivate them. The context and relevance feels like an intimate conversation instead of a bullhorn.
Your best new customers are likely lurking anonymously in audiences that resemble your current buyers. Uncover them with Affinity Audiences, which use smart modeling to find additional prospects aligned with your existing base.
It’s like getting an introduction to your customer’s twin separated at birth. Affinity Audiences expand your reach to people demonstrating similar interests and habits to those who’ve already converted. Just make sure to test lookalikes against your core buyers to confirm they convert comparably.
Want to generate insane remarketing ROI? Get inside your audience’s heads. Use what you know about their initial interests to craft tailored copy that picks up where they left off.
Maybe they looked at dresses but didn’t purchase — your ad reminds them of the event they needed it for. Or perhaps they searched for specific product features —describe how you deliver what they wanted.
This kind of remarkable remarketing feels like a helpful continuation of the visitor’s journey instead of an interruption. You’ll become their trusted shopping buddy instead of pesky stalker.
Sometimes the best remarketing just reminds people exactly what caught their eye. With Dynamic Product Ads, you can display specific products each visitor viewed, acting as their personal shopper.
Seeing that snazzy pair of sneakers they configured but didn’t buy can ignite the flame again. It beats showing them random products they don’t want. The specificity keeps your brand front of mind until they’re ready to convert.
Don’t just toss remarketing traffic back to your generic home page — welcome them with open arms on tailored landing pages addressing their original interests.
You can take remarketing customization to the next level with dedicated pages highlighting the products they viewed or content they read initially. Talk to what’s already on their mind instead of trying to reset the conversation. This relevance will have them rushing back into your arms for a conversion hug.
Tired of constantly tweaking your remarketing campaigns? Let smart bidding AI take the wheel instead!
Platforms like Google Ads and Microsoft Ads have sophisticated automation capabilities that use machine learning to optimize your targeting and bids. The AI bots continually crunch numbers, analyze performance trends, and refine configurations to boost conversions.
It’s like having a self-driving car for your remarketing. The bots do the tedious optimization work round-the-clock so you can focus on strategy and creative. Just monitor occasionally to confirm the AI is driving in the right direction.
Sometimes your core remarketing lists get stale. Tap broader interest and behavior patterns to uncover new audiences likely to convert.
You can build Similar Audiences based on product or content categories. Or find additional prospects who have conversion potential comparable to your historical buyers.
This expands the funnel beyond obvious suspects to introduce you to new potential soulmates. Just be sure to structure campaigns appropriately based on the relationship stage.
Remarketing isn’t just for desktop anymore. With users hopping between smartphones, tablets, and computers, take a cross-device approach.
Stitch together the entire journey by remarketing across all devices. This persists your brand as they progress through the buyer’s loop regardless of which screen they’re on.
Shoot your shot simultaneously across platforms to ensure your message resonates whenever and wherever they’re ready to engage.
Your CRM contains a treasure trove of intelligence to leverage for remarketing—from lead stage to lifetime value.
Integrate it with your ads to create beautifully personalized messaging tailored to each contact’s status. Send promotional pricing to cold leads and VIP offers to proven big spenders.
Unleash the full symphony of your first-party data to inform nuanced segmentation and strategic sequencing. It makes remarketing feel like a valued CRM extension instead of an annoying distraction.
Don’t confine remarketing solely to PPC ads. Follow up website visitors when they’re browsing Facebook and Instagram too.
Paid social remarketing lets you continue the conversation on the platforms where they’re glued to their feeds. This completes the loop to surround them with relevant messaging at every stage.
With social intelligence like interests and behaviors layered in, you can fine-tune creative. And you can determine optimal ad spend across channels to unify the story.
Your first-party data only reveals so much about your audience. Enhance it with third-party data for richer insights that power smarter remarketing.
Bolt on demographic, behavioral, and purchase intent datasets from vendors. Layer these insights on top of your core segments to refine targeting.
For example, identify high-value purchasers visiting luxury retailers. Or find previous visitors who are now in-market for your offering based on their digital body language.
Third-party data fills in blind spots so you can laser-target and personalize messaging to the highest-converting niches.
The key to optimizing remarketing is diving deep into your analytics. Track engagement rates, conversion performance, and retention by audience segment.
Watch for trends and anomalies across channels and time periods. Continuously refine based on in-depth intelligence rather than vanity metrics like clicks and impressions.
Let the data guide your targeting, creative, and channel mix like Neo dodging bullets in the Matrix. Master remarketing metrics to unlock what’s truly driving performance.
Remarketing should constantly be in flux. Take an agile approach with ongoing testing to accelerate improvements.
Try different audience segments, creatives, calls-to-action, landing pages, and ad copy angles. Be willing to fail fast and learn. With enough trials, you’ll land on innovations that truly move the needle.
Keep tinkering like Edison inventing the lightbulb. The breakthrough remarketing tactic you seek is out there through rigorous experimentation.
Don’t stop remarketing when visitors leave your site. Continue the relationship with tailored email follow-ups post-visit.
Send reminders about items left in their cart or content they downloaded. Share deals referencing pages they visited. Recommend products based on categories browsed.
This post-click email integration demonstrates you remember them specifically and keeps conversation flowing across channels. Email and remarketing work hand-in-hand to provide the right message at the right time.
Your whale customers give clues on who your next big fish will be. Build lookalike audiences modeled on their attributes and behaviors.
For example, target people demonstrating interests, demographics, and buying signals similar to past high-order-value customers. This surfaces more premium prospects ready to convert at premium rates.
Big spenders attract other big spenders when marketed to collaboratively. Use your prime customers as the benchmark for uncovering more remarkable remarketing targets.
Don’t just fling spaghetti at the wall and see what sticks. Take an intentional approach to audience segmentation with narratives guiding your strategy.
Define detailed buyer personas and map their journeys from discovery to advocacy. Identify the triggers that indicate readiness to convert at each stage. Then craft tailored remarketing to activate those triggers.
With a methodical storyline framing your efforts, your ads provide the next logical chapter in each visitor’s tale.
Make your highest-value customers feel special with exclusive remarketing offers just for them accessed through private audiences.
Work with your account rep to create VIP buyer lists that are completely private. Then target them discretely with special discounts, early access to new products, and other perks befitting their stature.
This privileged treatment makes them feel appreciated for their loyalty and spend. Private audiences help cement their status by providing exclusive access to insider offers.
Abandon last-click thinking – take a long view by optimizing remarketing for customer LTV. Identify your repeat big spenders regardless of their latest conversion action.
Then devote resources to nurture them because they’ll remain valuable across their lifecycle. Don’t over-optimize for that one-time sale; cultivate the heavy hitters worth their weight in remarketing gold.
Graduate with your PhD in customer economics to drive strategy beyond immediate conversions.
Ever get frustrated when leads go cold after one remarketing ad? Don’t expect instant gratification. Plan sequential messaging that subtly reels them back over time.
Use multi-touch attribution to understand the influence of previous touchpoints. Then craft nurturing remarketing streams across days or weeks, gradually stoking the fire until they’re ready to re-engage.
This long game pays off when a seemingly lapsed visitor spontaneously converts because you patiently kept them on the line.
Some prospects need reassurance you’ll be there to remarket at the right moment. Fortify your ads with data demonstrating your omnipresence.
Reference their recent store visit, email open, or app activity. Include location context when they’re nearby. Show you’ll remarket wherever they are in their journey.
This establishes your brand as an ever-present guide. Savvy timing and location integrations demonstrate your attention to detail in bringing relevant messaging when it counts. You’ve got their back at every turn.
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