By Digital Journal Blog
You might have noticed some changes to the campaign creation process if you’re an advertiser who uses Google Ads to manage display advertisements.
Google has recently announced that it is simplifying display campaign creation by making it easier for you to use Google’s advanced machine learning capabilities in your campaign while having more control and transparency over where your ads are delivered.
What these changes are, how they impact your current and future display advertising, and how to capitalize on them are all covered in this blog post.
Previously, Google Ads offered two types of display campaigns: Smart Display and Standard Display. Smart Display campaigns used automated bidding, targeting, and creatives to optimize your campaign performance across the Google Display Network.
Standard Display campaigns gave you more manual control over these settings, but required more time and effort to manage.
Now, Google Ads has combined these two options into one display campaign type, with the ability to choose the level of automation that you prefer in bidding, creatives, and audiences. You can also change your automation choices at any time without creating a new campaign.
To help you find new and relevant audience segments that drive impressions, clicks, or conversions, Google Ads has also introduced optimized targeting. You can use audience signals to supplement optimized targeting or use it as a stand-alone targeting option.
You can keep running both your active Smart Display advertising and regular Display campaigns. If adjustments need to be made, you can also edit these campaigns.
However, you must use the new display campaign experience if you wish to start a new display campaign.
To create a new display campaign with the new experience, follow these steps:
You have successfully created a new display campaign with the new experience!
The new display campaign experience offers several benefits for advertisers, such as:
Google Ads has simplified display campaign creation by combining Smart Display and Standard Display campaigns into one display campaign type. This change gives you more flexibility, control, and smart settings with automation that helps improve campaign performance.
Check out this article from the Google Ads Help Center if you want to know more about how to develop and manage display ads with the new interface.
We hope this blog post has clarified these changes for you and their impact on display campaigns.
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