Digital Journal Blog

Google Multisearch: A New Text and Image Search Method

July 6, 2023
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4 min read

Google Multisearch: A New Text and Image Search Method

By Digital Journal Blog

Have you ever had trouble putting what you are looking for online into the correct words? Or have you ever wished you could just show Google what you mean instead of typing it out? If so, you are not alone. Many people face challenges when it comes to expressing their search queries in a way that Google can understand and deliver relevant results.

For this cause, Google has released a brand-new function called Multisearch, which enables you to conduct simultaneous searches for both text and images.

With Multisearch, you may ask questions about whatever you see, whether it’s an object, a place, a plant, or anything else that strikes your interest, in addition to using the search box.

How Does Multisearch Work?

Multisearch is powered by Google Lens, a technology that uses artificial intelligence to recognize objects and scenes in images.

You must have the Google app installed on your Android or iOS smartphone in order to use Multisearch. Then, you may either start your search by taking a snapshot with your camera or by selecting one of your screenshots. Once you have an image, you can swipe up and tap the “+ Add to your search” button to add text.

You could, for instance, take a picture of a dress and add the word “green” to your search if you like it but would prefer it in a different shade.

Google will then show you similar dresses in green from various online stores. You can also use Multisearch to learn more about things that interest you, such as landmarks, plants, animals or art.

For instance, you can take a picture of a painting and add the question “who painted this?” if you appreciate it but don’t know who painted it or who the artist is. Google will then provide details on the painting’s author and its contents.

What Are the Benefits of Multisearch?

Multisearch is a new way to explore information that is more visual, natural and intuitive than traditional text-based search. It can help you:

Find what you need faster and easier by using images as clues
Discover new things that match your taste and style by refining your search with text
Learn more about the world around you by asking questions about what you see

Multisearch is currently available as a beta feature in English in the U.S., with the best results for shopping searches. Google is also working on expanding it globally and enhancing it with MUM, its latest AI model in Search, which can understand complex and nuanced queries across multiple languages and formats.

How Can You Use Multisearch for Your Business?

If you are a business owner or marketer, Multisearch can be a great opportunity to reach more potential customers who are looking for products or services like yours. By optimizing your website and images for Multisearch, you can:

Increase your visibility and traffic by appearing in more relevant search results
Improve your conversion rate by providing more accurate and appealing product information
Build trust and loyalty by offering helpful and engaging content that answers users’ questions

To optimize your website and images for Multisearch, here are some tips:

Use high-quality images that clearly show your products or services
Use descriptive file names, alt text and captions for your images
Use relevant keywords and phrases in your titles, headings and content
Use structured data markup to provide additional information about your products or services
Use responsive design to ensure your website looks good on different devices

Summary

A fascinating new tool called Multisearch can assist you in finding what you’re looking for, learning about new topics, and expanding your knowledge of the world. Try it out today in the Google app and see what Multisearch can do for you!

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