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How to Get a Video to Go Viral on Social Sites?

Getting a video to spread like wildfire across social media is every marketer’s dream. Viral fame seems like lightning in a bottle – rare and unpredictable. But engineering a video poised for social fame isn’t just about luck. With the right strategy and preparation, you can craft contagious content primed for shares and likes.


The Premise – Set the Hook
Plot Twists – Surprise and Delight
The Payoff – Satisfy and Resolve
Call to Action – Spur Shares
Make Your Premise Hook, Plot Twist and Satisfy

As marketer Dan Balis wisely states,

“Viral videos are the free coupons of the marketing world.”

A video that catches fire online can dramatically extend your reach and impact. But just like traditional coupons require planning and distribution, viral videos don’t go viral by chance alone. Follow these tips to create social ready videos designed to captivate audiences and provoke that critical click of the share button.

The Premise – Set the Hook

The premise is the hook that draws viewers in. Pose an intriguing question in the introduction – and promise it will be answered later. Set up mind-blowing information they won’t believe. Create a compelling mystery. The goal is to spark curiosity and bait the hook so audiences are invested right from the start.

As the saying goes,

“If you are given a choice between the pain of discipline and the pain of regret, choose discipline.”

Have the discipline to take time crafting a premise that pays off. Don’t settle for a mediocre set-up. The stronger the hook, the more likely the viewer stays until the end. Trust your creative instincts to find a unique angle tailored to your brand that captivates attention.

Plot Twists – Surprise and Delight

The most viral videos are layered with unexpected moments that jolt and surprise viewers. Think humor, irony and shock value. The goal is to keep audiences glued to the screen, expecting more delightful twists and turns.

As Rita Mae Brown stated,

“Creativity comes from trust. Trust your instincts. And never hope more than you work.”

Have fun brainstorming inventive plot elements tailored to the heart of your video. Maybe add quirky graphics and text for comic relief. Or stylized jump cuts quickening the pace. Work hard collecting shots that add layers of surprise. The creativity invested in unexpected plot twists pays off in shares.

The Payoff – Satisfy and Resolve

After captivating their attention with the premise and amping engagement through plot twists, you need to satisfy what was initially promised. Answer that opening question or fulfill the mind-blowing revelation teased earlier. Have a clear resolution and tie up loose ends.

As Seth Godin says,

“Don’t find customers for your products, find products for your customers.”

Think about what payoff would truly satisfy your target audience after joining the journey. Deliver that payoff in a creative way.

Call to Action – Spur Shares

Viral videos need a clear call to action at the conclusion because audiences require direction after joining an engaging journey. Tell them exactly what you want them to do – Like, Share, Comment, Subscribe. The stronger the payoff, the more compelled they’ll be to spread the word.

As the Japanese proverb states:

“Vision without action is a daydream. Action without vision is a nightmare.”

Your viral vision remains just a dream without the CTA that mobilizes audiences to share and extend your message. Every element prior – the hook, surprises and payoff – lead viewers to take that action.

Make Your Premise Hook, Plot Twist and Satisfy

With the right formula – a compelling premise, unexpected plot twists, satisfying payoff and strong CTA – you can engineer social videos that captivate and spread. Viral fame takes creativity and strategy. But with a contagious video, you can win the marketing jackpot and expose your brand to the masses.

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