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The Top Most Search Engine Trends in Asia 2023

By Digital Journal Blog

Because search engine optimization (SEO) is a field that constantly changes, marketers must stay current on the newest trends and industry best practices. In this blog post, we will explore some of the top most search engine trends in Asia 2023. That you need to know to stay ahead of the competition and reach your target audience.

Trend #1: Mobile-First Indexing

Mobile-first indexing means that Google uses the mobile version of your website as the primary source for ranking and indexing.

This means that you need to ensure that your website is responsive, fast, and user-friendly on mobile devices. According to Statista, mobile internet users in Asia are expected to reach 2.7 billion by 2023. Which is more than half of the global total.

Therefore, optimizing your website for mobile is not only a best practice but a necessity for SEO success in Asia.

Trend #2: Voice Search

Voice search is another trend that is gaining popularity among Asian internet users, especially with the rise of smart speakers and voice assistants.

According to Juniper Research, voice-based ad revenue could reach $19 billion by 2023 globally, with China accounting for 34% of the market share. Voice search is different from traditional text-based search in terms of query length, intent, and language.

To optimize your website for voice search, you need to use natural language, long-tail keywords, and structured data.

Trend #3: Artificial Intelligence

Artificial intelligence (AI) is a powerful technology that can enhance various aspects of SEO. Such as keyword research, content creation, link building, and user experience.

Google’s AI algorithm, RankBrain, is one of the main factors that determine the ranking of web pages. RankBrain uses machine learning to understand the context and meaning of search queries and deliver relevant results.

To optimize your website for AI, you need to focus on creating high-quality content that answers the user’s questions and provides value.


Trend #4: Video Content

Video content is one of the most engaging and popular forms of content on the internet. According to Cisco, video will account for 82% of all internet traffic by 2023, with Asia Pacific leading the way with 91%.

Video content can help you boost your SEO performance by increasing dwell time, reducing bounce rate, and generating backlinks.

To optimize your website for video content, you need to use relevant keywords in your video title, description, and tags, as well as create a video sitemap and embed videos on your web pages.

Trend #5: Local SEO

Local SEO is a branch of SEO that focuses on optimizing your website for local searches. Local searches are queries that include a specific location or intent to find something nearby. Such as “best pizza near me” or “dentist in Singapore”.

Google reports that 88% of local searches result in a contact or visit within 24 hours and that 46% of all searches have a local intent.

To optimize your website for local SEO, you need to claim and optimize your Google My Business profile, use local keywords and schema markup, and collect online reviews.


These are some of the top most search engine trends in Asia 2023 that you need to be aware of and prepare for. By following these trends and implementing the best SEO practices, you can improve your website’s visibility and authority in the Asian market and attract more organic traffic and conversions.

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