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TikTok Trends in 2023 And How to Keep Up with These Trends?
By Digital Journal Blog
TikTok is a place where trends are born and spread like wildfire, influencing everything from fashion to music to politics. But how can you stay current with these trends and take advantage of them?
In this article, we will explore some of the hottest TikTok trends in 2023 and how you can follow them, create them, or adapt them to your own niche.
TikTok Trends in 2023
De-influencing:
This trend is about being authentic and relatable on TikTok, rather than polished and perfect. Users share their real struggles, failures and opinions, without filters or edits. This trend helps users connect with their audience and build trust.
SEO on TikTok:
It is about optimizing your TikTok profile, videos and hashtags for search engines like Google and Bing. Users apply SEO techniques such as keyword research, title tags, meta descriptions and backlinks to increase their visibility and reach on the web.
Wes Anderson Style:
This trend is about editing your videos like a Wes Anderson film, using symmetrical compositions, pastel colors, quirky fonts and whimsical music. Users apply this style to showcase their creativity and aesthetic.
Watertok:
Watertok trend is about jazzing up your hydration with different flavors, colors and ingredients. Users share their recipes and tips for making water more fun and healthy, such as adding fruits, herbs, spices or supplements.
Fact or Cap:
This trend is about debunking myths, rumors or lies on TikTok, using facts, evidence or logic. Users challenge each other to prove or disprove statements, such as “pineapple belongs on pizza” or “the earth is flat”.
TikTok Lingo:
This trend is about learning and using the slang terms and phrases that are popular on TikTok, such as “no cap”, “simp”, “sheesh” or “bussin”. Users use this lingo to communicate with their peers and express their emotions.
Sports Trend Report:
This trend is about exploring the evolution of sports culture on TikTok, by looking at the emerging behaviors and values of the community. Users share their passion, skills and opinions on various sports topics, such as fitness, wellness, gaming or activism.
What’s Next 2023:
This trend is about forecasting the future trends and opportunities on TikTok for the new year. Users analyze the current trends and data, and predict what will be popular or profitable on the platform in 2023.
Women Breaking Through:
This trend is about celebrating and supporting women who are making an impact on TikTok, by sharing their stories, achievements and challenges. Users highlight women who are inspiring, empowering or entertaining others with their content.
How to Flop Successfully:
This trend is about overcoming common concerns or fears about TikTok performance, such as low views, engagement or followers. Users share their advice and experiences on how to work through them and grow their accounts.
Transition Type:
This trend is about using a swanky transition effect to switch between scenes or clips in your videos. Users apply this effect to make their videos more dynamic and professional.
Some other trends are:
Virtual Reality (VR) and Augmented Reality (AR) Videos
The creation of VR and AR gadgets, like the Oculus Quest, Microsoft HoloLens, and Snapchat Spectacles, is one of the most significant technological advancements in recent years.
With these tools, users can enrich their reality with digital features or submerge themselves in a virtual environment. TikTok has embraced this technology and enabled users to create and share VR and AR videos on the platform.
Some examples of VR and AR videos on TikTok are:
- Traveling to exotic locations or historical sites with VR headsets
- Transforming your face or surroundings with AR filters or lenses
- Playing games or interacting with characters in VR or AR environments
- Creating art or music with VR or AR tools
Social Justice and Activism Videos
Another major trend on TikTok in 2023 is the rise of social justice and activism videos.
Users of TikTok aren’t hesitant to express their thoughts and spread awareness about a range of problems, including mental health, racial equality, LGBTQ+ rights, and climate change, which affect them and the rest of the globe. Some examples of social justice and activism videos on TikTok are:
- Educating others about a cause or a problem
- Sharing personal stories or experiences related to an issue
- Challenging stereotypes or misconceptions
- Supporting or promoting a campaign or a movement
- Calling out injustice or discrimination
Short Films and Series
A new creative trend on TikTok in 2023 is the production of short films and series. TikTok users are not limited by the 60-second video format and have found ways to tell compelling stories in multiple parts or episodes. Some examples of short films and series on TikTok are:
- Comedy sketches or parodies
- Horror or thriller stories
- Romance or drama plots
- Sci-fi or fantasy adventures
- Documentaries or biographies
These are just some of the TikTok trends in 2023 that you can follow and participate in. Remember that trends are constantly changing and evolving, so you need to stay updated and flexible. The best way to keep up with TikTok trends is to be yourself and have fun!
How to Stay on Top of TikTok Trends in 2023?
1. Follow Trend Alerts Accounts
One of the easiest ways to find out what’s trending on TikTok is to follow accounts that specialize in trend alerts.
These accounts are dedicated to spotting and sharing emerging trends, filters, effects, hashtags, and sounds that are gaining popularity on the app. Some examples of trend alerts accounts are @wavewyld, @jera.bean, and @tiktoktrends.
You can learn how to engage in emerging trends and be the first to know about them by following these accounts. You can also use these accounts as inspiration for your own content and put your own spin on the trends.
2. Check Out the Discover Page
Another way to discover what’s trending on TikTok is to check out the Discover page regularly. The Discover page is where you can find the most popular hashtags, videos, and topics on TikTok at any given time.
Plus, you may perform a keyword or category search to discover what other users are posting about.The Discover page is a great source of information and ideas for your TikTok content.
You can join in on viral challenges, use trending sounds or filters, or create your own content based on the topics that are buzzing on the app.
3. Watch Out for Current Events and Pop Culture References
TikTok is not only a place for entertainment but also a platform for expression and commentary on current events and pop culture. Many TikTok users create content that reflects their opinions, perspectives, or experiences on what’s happening in the world or in their favorite fandoms.
To stay on top of TikTok trends in 2023, you should watch out for current events and pop culture references that are relevant to your niche or audience.
You may, for instance, make content about well-liked motion pictures, TV shows, musical genres, celebs, memes, or news items. You can also use TikTok as a way to raise awareness or support causes that you care about.
4. Experiment with New Features and Tools
TikTok is constantly updating its app with new features and tools that enhance the user experience and enable more creativity. Some of the recent additions include live streaming, duets, stitches, captions, voice effects, green screen, video editor, and more.
To stay on top of TikTok trends in 2023, you should experiment with these new features and tools and see how they can improve your content or help you reach new audiences.
You can also subscribe to TikTok’s blog or official account (@tiktok or https://newsroom.tiktok.com), which will keep you informed of any updates or announcements made regarding the app.
5. Learn from Successful Creators
Last but not least, one of the best ways to stay on top of TikTok trends in 2023 is to learn from successful creators who have mastered the art of TikTok content creation.
You can follow creators who are in your niche or industry or who have a similar style or vibe as you. You can also follow creators who are outside of your niche or industry but who have a large or loyal following or who are known for their originality or quality.
By learning from successful creators, you can get insights into what works and what doesn’t work on TikTok, what kind of content resonates with your audience or potential audience, and what kind of strategies or techniques you can apply to your own content.
Conclusion
TikTok is a dynamic and diverse platform that offers endless opportunities for content creation and engagement. It can be difficult to keep up with the app’s rapid speed and constant change, though.
By following these tips and tricks on how to stay on top of TikTok trends in 2023, you can ensure that your content is always relevant, fresh, and appealing to your target audience.
You can also increase your chances of getting more views, likes, comments, shares, and followers on TikTok.
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